TofA Apps Privacy Policy

TofA Apps ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application (collectively, the "Services"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or use the Services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you register for an account, use the Services, or contact us. This information may include:

• Name and email address
• Username and password
• Profile information (profile picture, bio, preferences)
• Beauty video collections and saved content
• Product wishlists and favorites
• Search history and viewing preferences
• Communication preferences

1.2 Automatically Collected Information

When you access or use the Services, we may automatically collect certain information about your device and usage, including:

• Device information (device type, operating system, unique device identifiers)
• Log data (IP address, browser type, pages visited, time and date of visits)
• Usage data (features used, videos viewed, products clicked, interaction patterns)
• Location information (with your permission)
• Cookies and similar tracking technologies

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you connect your social media accounts)
• Video platforms (when you import or save beauty videos)
• Analytics providers
• Affiliate partners and retailers

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, maintaining, and improving the Services
• Creating and managing your account
• Importing, organizing, and displaying beauty videos from third-party platforms
• Identifying and recommending beauty products featured in videos
• Personalizing your experience and providing tailored content and recommendations
• Processing affiliate link transactions and tracking commissions
• Sending you updates, newsletters, and promotional materials (with your consent)
• Responding to your inquiries and providing customer support
• Analyzing usage patterns and trends to improve our Services
• Detecting, preventing, and addressing technical issues, fraud, and security threats
• Complying with legal obligations and enforcing our Terms and Conditions

3. Affiliate Links and Product Tracking

Our Services include affiliate links to third-party retailers and e-commerce platforms. When you click on an affiliate link, we may track:

• Which products you viewed or clicked on
• Whether you completed a purchase (without accessing your payment information)
• The retailer you purchased from
• General purchase information needed for commission tracking

This tracking is performed through cookies and tracking pixels provided by our affiliate partners. We do not collect or store your payment information, shipping addresses, or other sensitive purchase details. All payment processing is handled directly by the third-party retailers.

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and storage providers
• Analytics and data analysis services
• Customer support and communication platforms
• Video platform APIs and content delivery networks

4.2 With Affiliate Partners

When you click on affiliate links or view product recommendations, we may share limited information with our affiliate network partners and retailers to facilitate tracking and commission payments. This information typically includes anonymized identifiers and does not include your personal contact information.

4.3 For Legal Reasons

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency), or to protect our rights, privacy, safety, or property.

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and to provide personalized content and advertisements. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Keep you logged in to your account
• Track affiliate link clicks and conversions
• Analyze usage patterns and improve the Services
• Provide targeted content and recommendations

You can control cookies through your browser settings and opt out of certain tracking. However, disabling cookies may limit your ability to use some features of the Services, particularly affiliate link tracking.

6. Third-Party Services and Links

Our Services contain links to third-party websites, video platforms, retailers, and services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. This Privacy Policy applies only to information collected by our Services. We encourage you to review the privacy policies of any third-party services before providing them with your information.

When you import or view beauty videos through our Services, you may be accessing content from third-party video platforms (such as YouTube, TikTok, Instagram, etc.). Your interactions with these platforms may be subject to their own privacy policies and terms of service.

7. Data Security

We implement appropriate technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information.

8. Data Retention

We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal, regulatory, or legitimate business purposes.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You can request access to the personal information we hold about you
• Correction: You can request that we correct inaccurate or incomplete information
• Deletion: You can request that we delete your personal information
• Portability: You can request a copy of your information in a portable format
• Objection: You can object to our processing of your information
• Opt-out: You can opt out of marketing communications and certain data collection practices

To exercise these rights, please contact us at privacy@tofaapps.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

10. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our systems.

11. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own, where data protection laws may differ. By using the Services, you consent to the transfer of your information to these countries. We take appropriate measures to ensure your information receives adequate protection in accordance with this Privacy Policy and applicable law.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and share
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@tofaapps.com or call us at the number provided below.

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with a supervisory authority.

Our legal basis for processing your information includes: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in providing and improving the Services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: